Presentations Inside
Dr. Lee’s presentations in Korea cover diverse topics within the realm of cultural management, media studies, and the K-pop phenomenon. Notably, he delves into the strategic narrative change in major K-pop entertainment agencies, analyzes the impact of Netflix’s ‘Squid Game’ on Hallyu and the MZ generation, and explores the evolving discourse on Hallyu in the post-‘Squid Game’ era. Additionally, he examines artist-leaders’ rise in the Big Three agencies and their influence on the K-pop industry’s artistic identity. Furthermore, Dr. Lee scrutinizes the political rhetoric surrounding Hallyu’s role as a policy-making metaphor.
Presentations Outside
Dr. Lee has delved into diverse topics related to Hallyu, the Korean entertainment industry, and organizational dynamics in creative sectors. Through international conferences and seminars, he has shared insights on the political impact of Korean pop culture, the influence of K-dramas on global audiences, and the transformative nature of the idol system.
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HYBE & Min HeeDecision to Leave
<HYBE’s “Decision to Leave” & Min Hee-jin’s “Spotlights”> After Min Hee-jin held a press conference, there were notable changes. Her talks, which were edited ‘freestyle videos’, went viral on YouTube, and press releases circulated widely, turning into memes. In response, HYBE chose not to respond, but eventually, they issued a few written statements that…
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Personal Note on Min Hee-jin press conference
Yesterday, I had a long conversation with a Hong Kong student about Min Hee-jin’s press conference and the current issue because I am advising on a thesis on entertainment management with Min Hee-jin and NewJeans as a case study. The irony is that the controversies in the K-pop industry, including the SM management rights dispute,…
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Book chapter published
A new book, Hallyu: Formation of Cultural Capital & Cultural Nationalism. I contributed to the chapter, Hallyu Cultrual Nationalism: Theoretical Review. 작년 이맘때쯤 서울대 한류연구센터에서 진행한 임영호 교수님의 영국문화연구 북토크를 듣고 미뤄오던 문화연구 공부를 결심했습니다. 영국에서 박사학위를 썼지만 문화연구가 아닌 조직이론과 전략경영 바탕으로 K-pop 연구를 한 탓에 여러 컨퍼런스와 토론에 참여하며 개인적 한계를 느끼던 차였습니다.…
Dongjoon Lee is a KF Visiting Assistant Professor at the Department of Digital Arts & Creative Industries, Lingnan University, Hong Kong, where he teaches cultural policy and Korean culture. He holds a PhD in Creative Industries from the University of Warwick, UK, for his research on Strategic Organisational Change and Artist Leadership in the K-Pop Industry (2021), and has lectured on Korean Wave, cultural industries, and cultural policy at several graduate and undergraduate courses. He is the author of Hallyu: The Formation of Cultural Capital and Cultural Nationalism (2023, co-author), and his articles include 'Dystopian Narrative Strategies in K-dramas', 'Hallyu Policy Discourse', and 'Creative Sectors Resilience in the Age of COVID-19'.